Mobestar announced today, 25th May, the appointments of Scot McKee and Matthew Porter as Non Executive Directors. They will take up their appointments with immediate effect.

Scot McKee, Managing Director of Birddog, the multi-award winning, top 20 B2B marketing agency, has led global brand strategies and pioneered creative change in B2B organisations and has already been actively involved in developing the brand strategy for the re-launch of Mobestar. He brings with him 25 years of marketing experience in France, the USA and the UK.

Matthew Porter is the founder of Global Media Vault, a supplier of digital entertainment retail solutions across the globe. Previously Matthew ran EUK Digital, the digital distribution arm of the world’s leading entertainment distributor, Entertainment UK and prior to that he held positions at Inspired Broadcast Networks and Magnetic Media.

Chairman of the Board, Peter Richards said: “We are absolutely delighted that Matt and Scot have joined the company both as directors and investors. Their reputations as leading innovators in their respective areas of operation are well known and their early input into the re-launch of Mobestar as the partner to help clients shape their mobile strategy and increase revenues has already proved invaluable. The company is really making mobile happen now and we have already gained significant successes with this repositioning – news of these developments will be released in the near future.”

Mobestar is the trading name of VP Technologies Ltd and is headquartered at Buckingham Court, 78 Buckingham Gate, London SW1E 6PE.

Mobestar is the catalyst for innovative brands to enable their mobile strategy.