Mobestar has delivered a mobile version of www.ScotMcKee.com.  The author and B2B marketing guru recently commissioned Mobestar to deliver a mobilised version of his web site to coincide with the launch of his new book “Creative B2B Branding (no really)”.  The mobile site allows visitors to access the site easily and quickly as well as purchasing the book and social networking.

Scot McKee said : “I have been espousing the virtues of going mobile for some time now and the book launch provided me with ideal opportunity of practicing what I preach. ‘Going Mobile’ has delivered a number of tangible benefits already extending the site to new audiences as well as allowing e-commerce on the move. I am delighted with results so far and look forward to extending the functionality of my new mobile platform. “

Peter Richards, Mobestar’s Chairman, said : “The mobile market is now providing brands and communities with the ability to extend their reach into new demographics. mLite, our mobile infrastructure, is providing this ability to a growing number of customers who are starting to realise the potential of this channel.  www.ScotMcKee.com is one of those enlightened brands that have embraced this medium and are now getting early payback“.