Gaydar

Gaydar is the UK’s largest dating and social networking website with over 1.1 million members in the UK and over 3.6 million globally. Gaydar was launched in 1999 and is part of a growing network of media brands owned by QSoft Consulting Ltd including GaydarRadio, the largest independently owned radio station in the UK with over 2 million unique listeners every month.

Following a two year search for a mobile partner QSoft were so impressed with Mobestar’s mobile solution and their flexible approach that they decided to form a partnership to develop GaydarMobile. GaydarMobile was launched commercially in the UK in August 2007 and subsequently rolled out globally in Australia (Gaydar’s 2nd largest market), Spain and the Netherlands.

To download a detailed case study click here.