I can’t begin to tell you how excited I am about my new iPhone. It is a thing of beauty that I, quite literally, take to bed with me and, more than once, have found myself licking with affection. When I finally converted from my totally unusable Sony Ericsson, I was accused of simply being a sheep and following the herd, but I care not a jot, I’m in love. The best part of course, is that I don’t have the slightest inkling how to use the damn thing and am only just starting to discover the possibilities. Which are endless.

My wife has already banned me from holding it when I’m talking to her because, apparently, I’m more interested in the content on my phone. She actually hides it when we have visitors to the house because, “Sitting on the sofa with your phone and grunting occasionally does not count as joining the conversation…” Of course, I am actually fully engaged in the conversation, just not hers.
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A few days ago AdMob announced that they had signed a definitive agreement to be acquired by Google for €500 million (http://bit.ly/3V4lal).  And recently Facebook announced that in it’s first month their mobile site had 65 million hits (http://bit.ly/MRwip).  This is very exiting news for all of us at Mobestar and indeed any of the other ‘mobile’ suppliers who have been toiling away for years without getting their just reward.

For many years I have been hitting my head against a brick wall only to discover how hard it was.  The company had produced innovative mobile products for years and sold them to equally innovative brands only to discover a marked slowness of uptake by the end user.  However, my excitement, whilst possibly tempered in the last years, has now been reinvigorated by regular good news events that mobile is finally happening.
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The long awaited day is finally here and we are very pleased to announce the release of our new product mLite™ – an easy-to-use, cost effective and budget-friendly application that will allow you to make the most out of the mobile web or will at least let you determine whether the hype is worth the column inches. Having been involved in a number of ‘hi-tech’ product launches in the past it has always been difficult from a customer’s viewpoint to determine what is real and what is brochure-ware without actually using the product. When once a humble photo copier salesman my employer launched a new personal colour copier – which only became so once you had personally removed the toner cartridge and replaced it with either a red, blue or brown one at the added risk and probable result of getting the stuff all over you.
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It can be as simple as putting your website onto the mobile, extending an application onto the handset, or increasing the reach of your proposition to the ‘Y’ generation.

Apparently the world’s 3 billion mobile phone users should all be enjoying the multi-layered benefits provided by the advanced state of today’s global infrastructure – wrong ! You only have to go onto a limited number of mobile web sites to get the real picture – bad response time, illegible graphics, little or no interactivity etc. etc. There are of course one or two exceptions to the rule but by and large there is a paucity of mobile sites offering good two way traffic. So why is all this so difficult when the technology has been available for years?
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So, new website – check: product launch date – check: customers – check: sales plan – check: social media strategy – well nearly. Like many technology suppliers  we have been grappling with the thorny problem of how to embrace social media in it’s many iterations and of course how to get the best out of it. So this is what I have gleaned so far – forgive me if it is rather basic but like me you have to start somewhere.

Social Media is the fastest growing communications revolution of all time and this phenomenal growth is reflected by it’s use by billions of people daily. It provides the tools for a massive marketing initiative that will find new audiences for your products and services. Commercial organisations now have an opportunity to extend their reach to a global audience through the adoption of these tools.
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We are now five years old and in that time we have constantly upgraded the website with all the attendant fuss and disruption. Mobestar watchers will note that our fourth iteration is consistent with the repositioning statement made earlier in the year. Personally, my background is one of direct sales and approximately 100 years ago, armed only with a glossy brochure, my main goal was to make as many sales calls as possible as, so we were told, activity equalled sales. In those days four new business calls equalled one new photocopier and life was much simpler. Finding the audience was also a much simpler affair and was divined by knocking on doors, qualifying the prospect and closing the deal. There was no internet, mobile phone or website but there was always the attendant menace of the ever present monthly driven sales manager from hell.
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