So, new website – check: product launch date – check: customers – check: sales plan – check: social media strategy – well nearly. Like many technology suppliers  we have been grappling with the thorny problem of how to embrace social media in it’s many iterations and of course how to get the best out of it. So this is what I have gleaned so far – forgive me if it is rather basic but like me you have to start somewhere.

Social Media is the fastest growing communications revolution of all time and this phenomenal growth is reflected by it’s use by billions of people daily. It provides the tools for a massive marketing initiative that will find new audiences for your products and services. Commercial organisations now have an opportunity to extend their reach to a global audience through the adoption of these tools.
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We are now five years old and in that time we have constantly upgraded the website with all the attendant fuss and disruption. Mobestar watchers will note that our fourth iteration is consistent with the repositioning statement made earlier in the year. Personally, my background is one of direct sales and approximately 100 years ago, armed only with a glossy brochure, my main goal was to make as many sales calls as possible as, so we were told, activity equalled sales. In those days four new business calls equalled one new photocopier and life was much simpler. Finding the audience was also a much simpler affair and was divined by knocking on doors, qualifying the prospect and closing the deal. There was no internet, mobile phone or website but there was always the attendant menace of the ever present monthly driven sales manager from hell.
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