Mobestar » Press Release

www.ScotMcKee.com goes Mobile

peters — Fri, 09 Jul 2010 08:41:56 +0000

Mobestar has delivered a mobile version of www.ScotMcKee.com. The author and B2B marketing guru recently commissioned Mobestar to deliver a mobilised version of his web site to coincide with the launch of his new book “Creative B2B Branding (no really)”. The mobile site allows visitors to access the site easily and quickly as well as purchasing the book and social networking.

Scot McKee said : “I have been espousing the virtues of going mobile for some time now and the book launch provided me with ideal opportunity of practicing what I preach. ‘Going Mobile’ has delivered a number of tangible benefits already extending the site to new audiences as well as allowing e-commerce on the move. I am delighted with results so far and look forward to extending the functionality of my new mobile platform. “

Peter Richards, Mobestar’s Chairman, said : “The mobile market is now providing brands and communities with the ability to extend their reach into new demographics. mLite, our mobile infrastructure, is providing this ability to a growing number of customers who are starting to realise the potential of this channel. www.ScotMcKee.com is one of those enlightened brands that have embraced this medium and are now getting early payback“.

Mobestar releases new family of mobile applications

peters — Tue, 15 Jun 2010 09:31:53 +0000

mPromo and mInfo are the first members of a new family of mobile applications being released by Mobestar. Based on mLite, a highly robust and scalable framework, Mobestar’s set of applications are pre-configured allowing brands to ‘mobile enable’ their product, service or offering in a fraction of the time a conventional ‘build-your-own’ solution takes.

mPromo is a marketing application designed to take the pain out of using the mobile phone to reach customers while mInfo targets organisations that manipulate large quantities of data which can now be accessed and viewed easily using a mobile handset.

Peter Richards, Mobestar’s Chairman said : “We are pleased to be one of the first mobile suppliers in the world to be offering fully functional ‘out of the box’ mobile solutions. Whether you are a marketer looking to reach the global mobile audience of 4.65 billion handset owners or an organisation that needs to disseminate large amounts of MI/BI data to a mobile workforce we are confident that Mobestar will accelerate the process for you. mPromo and mInfo will soon be joined by a other innovative mobile applications as we continue to supply major brands with their mobile solutions.”

Mobestar embarks on expansion plan with new offices

admin — Tue, 23 Feb 2010 10:15:28 +0000

Mobestar will be starting its financial year with a move to new offices. The company will be operating from two locations from 1st March. All management, sales and marketing will now be based in the company’s new headquarters at 100 Pall Mall, London. The development team and infrastructure will be based in a new data centre which is located in Letchworth, Hertfordshire. This facility will be run by the company’s CTO, Steve Rogers, who commented:

“Setting up a dedicated development resource presents us with a fantastic opportunity to deliver the best possible service to our customers and allows the development team to focus on the quality and timely delivery of mobestar’s mobile solutions”.

Mobestar agree contract with Sentience TV

peters — Mon, 15 Feb 2010 16:15:25 +0000

Sentience TV has agreed a contract with Mobestar to provide a mobile channel for their courses. Sentience is an organisation based in the UK delivering educational content utilising a variety of ‘rich media’ sources. Sentience TV has recently launched a number of educational programmes delivered via internet and television channels.

Richard Sille, Sentience’s founder said “We have been searching the market for a long time for a business partner capable of providing a mobile platform for our courses. After lengthy investigations, it was obvious that there were very few providers who could understand our business requirements, let alone provide us with a workable solution. Mobestar and their mLite platform were the only viable solution.”

Peter Richards, Mobestar’s Executive Chairman said “We are delighted to add Sentience TV to our growing list of customers following a successful, in-depth trial of our mLite platform. The platform was recently launched offering free trials to all prospective customers. We are now seeing great success from that programme.”

Mobestar and Sumeru Partnership in Africa

peters — Tue, 05 Jan 2010 12:18:29 +0000

Mobestar have signed a definitive contract with Sumeru Venture Partners to deliver a branded version of their mDate mobile dating platform for the growing mobile community in Kenya.

Ambrose Olwa, CEO of Sumeru Venture Partners and a veteran of the telecommunications market in East Africa said: “We are delighted to have concluded our agreement with Mobestar after spending considerable time investigating the market. We selected mDate because it is one of the few mobile dating applications that has consistently performed internationally for a number of years. We now look forward to rolling out the mDate application to many countries in Africa in 2010 and beyond. The mobile entertainment market in Kenya is growing very fast with most services currently SMS-based and mDate is perfect for our targeted demographic of 16-35 year olds.”

Peter Richards, Mobestar’s Executive Chairman said: “We are very pleased to be working with Sumero Ventures who are clearly a leading light when it comes to developing new opportunities for the telecommunications market. We have been looking for an innovative partner in Africa for some time and we are looking forward to a long and fruitful relationship with Sumeru.”

Mobestar launches mLite product suite

peters — Thu, 05 Nov 2009 17:19:29 +0000

The mLite™ service offering provides a mobile delivery platform for web content onto any mobile device and provides a quicker, cheaper and easier solution for launching mobile websites. Delivered as a suite of standardised software products, mLite™ has been designed to automate a previously manual process without the need for any specialist development or coding skills. Intelligent caching rules ensure the fastest mobile response possible and a simple web-based interface allows organisations to define and manage multiple mobile sites.

mLite™ has been the result of the cumulative effort of the Mobestar R&D team, headed by industry veteran Stephen Rogers, who said: “Since the advent of the mobile web and it’s increasing adoption we have been looking for some time to provide a simple and effective product to automate the production of mobile websites which remain current despite multiple changes at the back end. The concept of Web 2.0 engenders interactive information sharing, interoperability and user-centred design and the mobile web should be able to provide exactly this. mLite™ empowers users to maximise the potential of the mobile web without the need for specialised developer resource.”

Marcus Bennett, Mobestar’s MD, said : “We are delighted to be bringing mLite™ to the market as the first packaged product to automate mobile website production. The early user results from mLite™ have been very encouraging and the fact that customers have been able to produce mobile web sites extremely quickly without any technical development resource highlights the immediate benefits of working with Mobestar. We expect it to have far reaching results, especially with organisations that need to launch new mobile initiatives on a regular basis. We are offering mLite™ on a free trial basis whereby prospective users simply need to register to use without any obligation.”

Mobestar mobilises CCCToday

peters — Thu, 08 Oct 2009 16:03:29 +0000

CCCToday are mobilising their business network (the Customer Communication Community) using mLite. Following a successful set of user trials CCCMobile is now being rolled out to the community members which number in excess of 2 million.

Julian Bradder, founder of CCCToday, said: “We are delighted with the initial results provided by the new application, CCCMobile. Basic functionality such as blogging and content distribution has been given a new dimension. We have been looking to mobilise our application for some time and Mobestar were the only company to understand our requirements and deliver a solution. It also allows us to add new functionality as members request it.”

Marcus Bennett, Mobestar’s CEO commented: “After a successful soft launch of mLite we were very pleased with the initial results. The market has been crying out for a product like this for some time and we are now in a position to fulfil this latent demand. CCCToday are the company’s first customer in the business networking space and we look forward to building on this success.”

Global Media Vault and Mobestar Agree Global Distribution Partnership

admin — Wed, 26 Aug 2009 18:17:30 +0000

A global distribution agreement will see Mobestar supplying a white labelled version of its mobile technology platform to Global Media Vault’s (GMV) rapidly growing list of international customers. GMV’s clients in the Middle East, Europe and South America will be offered an enhanced suite of mobile solutions fed from GMV’s unique, core platform, ‘the Digital Vault’. The Vault, contains one of the world’s most comprehensive catalogues of digital entertainment content, and will now incorporate Mobestar’s mobile platform to provide additional services to its customer base.

Mathew Porter, GMV’s Chief Executive said: “We are delighted with this new partnership which will provide us with both enhanced capabilities and new channels to market. We have a very close working relationship with Mobestar which is already paying dividends. There are now over 3 billion mobile phones in use today and this partnership provides us with the ideal platform with which to, capitalise on this channel”

Marcus Bennett, Mobestar’s Chief Executive said “We have been looking for partnerships to provide content, complementary technology and global reach for some time now – GMV gives us all of those things. Having repositioned the company to provide branded mobile services beyond our traditional core markets we could not have wished for more dynamic partnership”

Global Media Vault Ltd (“GMV”) provides clients across the world with market-leading digital entertainment retail solutions. GMV operates one of the world’s most comprehensive catalogues of digital entertainment content across music, video, games, mobile and audio/ebooks. GMV works with clients from a wide variety of different industries, from mobile operators to retailers to publishing companies, and leads the digital content market with continuous innovation and creativity.

Mobestar partners innovative brands and acts as the catalyst for their mobile strategy. Mobestar operates from headquarters in Victoria, Central London.

Mobestar Strengthens Board with Two New Directors

admin — Mon, 25 May 2009 18:16:31 +0000

Mobestar announced today, 25th May, the appointments of Scot McKee and Matthew Porter as Non Executive Directors. They will take up their appointments with immediate effect.

Scot McKee, Managing Director of Birddog, the multi-award winning, top 20 B2B marketing agency, has led global brand strategies and pioneered creative change in B2B organisations and has already been actively involved in developing the brand strategy for the re-launch of Mobestar. He brings with him 25 years of marketing experience in France, the USA and the UK.

Matthew Porter is the founder of Global Media Vault, a supplier of digital entertainment retail solutions across the globe. Previously Matthew ran EUK Digital, the digital distribution arm of the world’s leading entertainment distributor, Entertainment UK and prior to that he held positions at Inspired Broadcast Networks and Magnetic Media.

Chairman of the Board, Peter Richards said: “We are absolutely delighted that Matt and Scot have joined the company both as directors and investors. Their reputations as leading innovators in their respective areas of operation are well known and their early input into the re-launch of Mobestar as the partner to help clients shape their mobile strategy and increase revenues has already proved invaluable. The company is really making mobile happen now and we have already gained significant successes with this repositioning – news of these developments will be released in the near future.”

Mobestar is the trading name of VP Technologies Ltd and is headquartered at Buckingham Court, 78 Buckingham Gate, London SW1E 6PE.

Mobestar is the catalyst for innovative brands to enable their mobile strategy.

Mobestar appoints new Head of Development

admin — Fri, 22 May 2009 18:15:26 +0000

Mobestar has appointed Steve Rogers as their new head Head of Development. Mr Rogers will be responsible for product strategy and direction and he will lead the technology thrust into the company’s new target markets heading up their new development team. He joins the company from ShoZu where as Partner Services Manager he was responsible for web technology and integration products.

Steve has spent the last 8 years in the mobile and web space working with media companies, mobile network operators, handset manufacturers, OEM’s and social networking portals worldwide. Steve was the architect of the ShoZu Open Gateway used by the service to communicate to over 50 on-line social and media destinations.

Chairman of the Board, Peter Richards said “The company’s recent re-launch and repositioning has meant a radical new approach to the application of the company’s technologies and we needed someone who had significant experience of this nascent market who could hit the ground running. Out of several hundred candidates Steve was the obvious choice for the position and his immediate impact has already been felt as we expand into new territories.”

Mobestar is the trading name of VP Technologies Ltd and is headquartered at Buckingham Court, 78 Buckingham Gate, London SW1E 6PE.

Mobestar is the catalyst for innovative brands to enable their mobile strategy.