Web mobilisation or ‘putting your web site on the mobile’ – if you believe the current hype it sounds like it should be simple.  However, in practice, repurposing a typical website which incorporates lots of content, rich media and news feeds etc. will provide inexperienced mobile developers with any number of bear traps and what originally seemed trivial suddenly becomes a project stretching into next year.

So we’ve made it easy for you – we’ve developed mLite, a mobile delivery platform that enables you to launch a mobile site in a fraction of the time it would take to do it yourself and, better still, you can get started today at no cost to you.

mLite will provide you with the necessary templates to start designing and deploying your own mobile web pages using content you probably already have.  mLite is designed to work in conjunction with your existing web-site and lets you define what elements should be included on the mobile and what content is relevant for mobile consumption.  It provides you with full control over what information is made available and how frequently it should be refreshed. To find out more go to www.mlite.co.uk to register for a limited FREE to use version of Mobestar mLite.

Click on the graphic above to view a detailed architecture diagram.

mLite offers many advantages over the “DIY” approach some of which are summarised below:-

• Rapid deployment of your mobile site – you can have a simple site running in a matter of hours
• Automatically optimises content rendering for mobile browsers
• Full support for static and dynamic content (e.g. blogs and RSS feeds)
• Template driven approach with pre-defined page and item elements
• Fully skinnable to ensure consistent mobile look and feel
• Low maintenance – no need to maintain two versions of your web-site
• High performance – intelligent caching of mobile pages ensures optimal performance and the best possible user experience
• Integrates via a simple XML-based API for rapid integration with your existing web-site and/or external data sources (e.g. content stores, news feeds etc)